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Social Media

We want to approach social media with the same core principles as anything else in our content strategy:

  • Be human
  • Be useful

Types of Post

Manual posts

General updates

These are content-focused updates.

Blog posts


Before publication tease what's coming with a link to the newsletter sign up page.

On the day of publication schedule a post at around the time of publication.

Set up an ongoing campaign for the post in Missinglettr.

Agency Radar



It's important that we don't only use social media in 'transmit' mode. We're part of a community and we want to see what others are posting, boost other people's posts where appropriate, and join in with the conversation with them. Again, be guided by: Be human, be useful.