We want to approach social media with the same core principles as anything else in our content strategy:
- Be human
- Be useful
Types of Post
These are content-focused updates.
Before publication tease what's coming with a link to the newsletter sign up page.
On the day of publication schedule a post at around the time of publication.
Set up an ongoing campaign for the post in Missinglettr.
It's important that we don't only use social media in 'transmit' mode. We're part of a community and we want to see what others are posting, boost other people's posts where appropriate, and join in with the conversation with them. Again, be guided by: Be human, be useful.