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Social Media

We want to approach social media with the same core principles as anything else in our content strategy:

  • Be human
  • Be useful

Types of Post​

Manual posts​

General updates​

These are content-focused updates.

Blog posts​

Newsletters​

Before publication tease what's coming with a link to the newsletter sign up page.

On the day of publication schedule a post at around the time of publication.

Set up an ongoing campaign for the post in Missinglettr.

Agency Radar​

Promotional​

Community​

It's important that we don't only use social media in 'transmit' mode. We're part of a community and we want to see what others are posting, boost other people's posts where appropriate, and join in with the conversation with them. Again, be guided by: Be human, be useful.