The CPD Annual Planning meeting is a collaborative event. The CPD Owner, the person doing their continuous professional development, is like the Product Owner in an agile project — they are the one responsible for setting priorities, as it is their professional development. However, the CPD Coach is there to bring a wider perspective about the company and client needs, to ask thoughtful questions that bring reflection on personal ambitions and interests, to help set priorities and goals, and so on, through conversation and questions.