Second, remember that we cannot sensibly set out the actual resulting solution in any proposal now. That would be pretending that we magically know everything, including the client's business and users, better than they themselves do, and that we have a wizard's ability to predict the future obstacles and opportunities. The true outcomes will be developed together in a collaborative way. What we do have is a really solid process for navigating to a great end result, and the expertise to deliver all the steps. It's that process and expertise that the client needs to buy, not what we pretend to see in some crystal ball now.