We don’t strive to be another corporate behemoth. Our style is far more casual but professional. When you meet with a customer for the first or the hundredth time, be polite, courteous, ready to listen and confident in your suggestions and decisions. Approach the meeting as though you’re about to coach a good friend. You each have different roles to play but they're equally important. While the Product Owner has the overall responsibility for this change, it's up to you, as a Delivery Manager to listen to their needs, to understand what's really important, to identify the opportunities to deliver real value and to help steer the Product Owner in that direction. It can be easy to get caught up in the pretty stuff. Set your navigation for the true destination and avoid the unnecessary scenic route.