An example of a complicated project would be: ‘We need citizens to register for a cat-swinging license if they live in small apartments’. With a bit of experience in digital government projects a team would know how to approach that. They’d seek to define what counts as small, interview cat owners about their cat-swinging needs, talk to vets and estate agents as subject matter experts, and then begin work on a service that has a form and an approval workflow. They would need researchers with specialist skills in doing these interviews, designers who know how to design easy to use forms, and developers who can build the technology stack and secure all the personal data. It’s the kind of project that most digital agencies can do.